Tags, Pipeline, Custom Fields and Audit Process
When you should use tags?
Tags are used to label contacts, relations, securities, documents and research. They are regrouped in a “group”. Tag are very useful to regroup records together in clusters or to find dependencies and relations.
- woman, man
- advisory, discretionary wealth management
- RSI Buy, MACD, Bollinger
- Bordeaux or Bourgogne
We suggest you limit number of tags per group as they should all be known by your team to be efficiently used. As each member of your organization should know each tag, we recommend keeping no more than 5 tags per group. We suggest you create groups per business line or process. A group for compliance, a group for investment thematic, a group for regions would facilitate contact or investments filtering.
When should you use custom fields?
Custom fields are fields you can create in each object. Those fields can be linked to a value set or pick list to facilitate record filling. We recommend using fields when expected record difference is above 5 kinds or when fields are not needed in your commercial process.
For example, countries, cities, suitability, allergens should be custom fields and not tags.
Please note that filtering functions are possible with custom fields too.
Another reason to use fields and not tags is that some fields access is often restricted. For example, the commission field is limited to some privileged users and not everyone in your organization. Therefore, we recommend you store those records into fields and not in tags.
When should you use pipeline and audit trail process?
Pipeline are used to show the process evolution in a linear way. Audit trail process should be used for nonlinear process. A linear process means that you will track step 1, step 2, and 3 in this order. You will be able to track the number of days. This type of process is perfect if you wish to track sales’ progression or a project evolution:
Lead > Qualified Prospect > NDA signed > Negotiation > Client > Close Account
In this pipeline you can go back but normally the concept is to move forward.
Non-linear process is perfect to manage compliance issues:
Pending > Activated > Flag Money Laundering – Freeze > Pending > Refused
As you see above the process returns back to “pending” for an additional assessment.
Pipeline and audit trail process can be customized and enriched with API and automation.